7 Benefits of Real-Time Delivery Tracking
Updated on May 6, 2024 / 3 min read
Advanced technology is constantly making it easier to get goods and services. Not only that, but one can also track their packages via a link without calling customer service executives for updates. Real-time tracking systems also account for delays and provide an estimated time of arrival (ETA), helping customers plan ahead and make arrangements to receive the shipment in time. Businesses also benefit from real-time delivery tracking, as it helps them ensure customer satisfaction.
1. Higher ETA accuracy
A key benefit of real-time delivery tracking is its ability to provide accurate delivery timelines and ETAs. So customers know when to expect their shipments. Additionally, they can, at all times, pinpoint the exact location of their parcel using the tracking link provided by the seller or logistics company. This eliminates the need to contact customer support and delivery executives to ask for updates regarding the shipment. For businesses, the real-time tracking of shipments reduces the customer service executives’ workload.
2. Better customer experience
Businesses must prioritize improving order delivery experience to build and maintain customer loyalty. When they receive orders, using logistics software and tracking technology, businesses can immediately provide customers with accurate order placement, processing, dispatching, and delivery data. They can share the current status and location of the shipment, enhancing customer satisfaction. Real-time updates also help businesses promptly address issues with transport and drivers to avoid delivery delays. This ensures timely delivery, assuring customers that the business is reliable. Additionally, real-time tracking of shipment allows customers to track their packages directly, offering them the flexibility to make arrangements, control over deliveries, and peace of mind knowing where their order is.
3. Enhanced safety
Among the numerous benefits of real-time tracking technology is enhanced shipment security. This helps customers rely on the company and their services. Additionally, tracking software allows logistics companies to monitor the movement of their drivers and vehicles. If a vehicle seems to deviate from the set route, companies can locate the goods or ask relevant authorities to retrieve the goods and the vehicle using the tracking data. Companies can also use tracking data to analyze the behavior and patterns of drivers and take corrective actions if necessary. This helps them ensure adherence to safe driving practices.
4. Improved decision-making
Real-time tracking helps logistics companies make changes that improve their delivery operations. The data collected by tracking software allows companies to optimize delivery routes, identify bottleneck areas, and improve delivery timelines. Faster deliveries and accurate ETAs, in turn, boost customer satisfaction.
5. Higher cost-effectiveness
Companies are often looking for ways to save money. Investing in a real-time GPS tracking system is one way to save money in the long run, as the software provides companies with information they can use to optimize their operations and boost driver productivity. For instance, by using tracking data, companies can switch to more efficient delivery routes. This can help them save money on fuel and other transport expenses.
Additionally, logistics companies, in particular, can avoid contractual penalties sellers impose on late product deliveries with the help of real-time tracking software. These companies can monitor operations and schedules and promptly address issues likely to cause delays. Finally, sellers can ensure the safety of their goods with real-time tracking systems. If goods are lost, sellers and logistics companies both can rely on the tracking data to claim insurance.
6. Route optimization and higher efficiency
Tracking each driver and vehicle and directing them to the next delivery location can be time-consuming. Real-time tracking programs make monitoring, guiding, and planning deliveries easy for both drivers and companies. The software helps drivers reroute in case of any accidents, traffic, or roadblocks en route. This minimizes the time drivers would otherwise spend stuck in traffic, preventing delivery delays.
Additionally, sustainability is a growing concern among small and large businesses alike. Logistic companies are particularly concerned about excessive fuel usage and carbon emissions. Tracking software can help them address this issue. With delivery tracking, companies can optimize delivery routes and reduce fuel consumption. These changes help companies make their operations more environmentally friendly.
7. Improved driver performance
Another key benefit of using a delivery tracking system is boosting performance. The system data can encourage delivery personnel to track their movements and try to optimize their performance. The software can provide drivers data on past route deviations, unnecessary time spent on unscheduled halts, or other similar issues that result in longer delivery times. These concerns can be highlighted, worked upon, and completely rectified to improve driver performance and, ultimately, the overall customer experience.
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